Fortunately, we are also increasingly seeing a Special Database recommendation from Google to lower the bids. Higher bids lead to better positions and sometimes to more clicks, but not always. It does lead to higher costs! Do you have a Special Database limited budget and is this budget always drawn up? Then it might be a good idea to lower your bids. Due to lower bids, you pay less per click, which means you can achieve more clicks from your limited budget. It may also make sense to try the automatic 'maximize clicks' bid strategy in this context. Tip 2: Limit your region Don't have an infinite budget for Google Ads? Then take a critical look at the region Special Database settings of your campaigns.
For organizations that are mainly 'local', website Special Database visitors from the edges of your selected region may be less relevant or more expensive. And also for organizations that focus on the whole of the Netherlands or several Special Database countries, performance can differ considerably per city, province or country. Excellent reports are available in Google Ads or Google Analytics that provide insight into which regions are underperforming. Delete these regions. Tip 3: Remove keywords Within Google Ads, Google regularly tries to encourage you to add more Special Database keywords to your campaigns.
You can thus increase your reach. It can work Special Database fine if your budget allows it, but many organizations do not have an infinite budget and must make smart choices. After all, you can only spend every euro once. Removing keywords and focusing your budget on the most important search terms can be a good strategy. Tip 4: Don't show Special Database ads on your company name Advertising on your company name usually results in a lot of clicks and conversions. And the cost per click is often low. However, advertising on your Special Database company name can be quite expensive.